Archana Rao – The Visionary Behind Minimalist Fashion Design

Archana Rao has established herself as a prominent name in the world of fashion design. A graduate of the Indian Institute of Fashion Technology, she quickly made her mark by winning the “Best Design Collection” award in 2007. This early success propelled her to further her education at the prestigious Parsons School of Design in New York. During her time there, she was selected to showcase her graduation collection at Lord & Taylor’s Pearson Line Debut in 2009, a significant milestone in her burgeoning career. Archana Rao Background Archana’s design philosophy is rooted in simplicity and minimalism. She is known for her aesthetic sensibilities and her love for the form and structure of garments. Her passion for experimentation is evident in her work, where she skillfully manipulates fabrics to create innovative and timeless designs. Frou Frou In 2011, Archana Rao launched her own label, Frou Frou, named after the rustling sound of fabric. The brand targets youthful, trendy d...